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New Job Posting: Marketing Manager - Generalist & Deputy Public Information Officer

Tuesday, March 30, 2021

Categories: General

   Job Summary - Essential Functions: 

The Marketing Manager – Generalist & Deputy Public Information Officer provides direct support to the Director of Marketing & Customer Experience, and is responsible for the development, implementation and management of internal and external projects, tasks and activities of a general marketing nature. This role will also assist with media relations and the dissemination of public information. Responsibilities require flexibility in working outside of normal business hours.  The essential functions include the following:

·        Work closely with the Director of Marketing & Customer Experience to manage projects, tasks and assignments within the department, relying on CATA’s various contracted service providers to timely and effectively execute and implement said projects, tasks and assignments.

·        Serve as deputy public information officer as assigned by the Director of Marketing & Customer Experience/Public Information Officer.

·        Manage requests for sponsorship and donation.

·        Assist with planning, coordination and implementation of employee and community events, including public outreach activities.

·        Manage all non-service-information requisitions, purchase orders, billings and purchasing activities for the department. Serve as backup to other departmental procurement agents as assigned or necessary due to absence.

·        Write copy for news, social/digital media, newsletters, etc., and timely disseminate.

·        Manage CATA’s History document on a monthly basis, following internal procedures for review and approval.

·        Manage CATA’s promotional items inventory, including selection, stocking orders, etc.

·        Provide production timeline for general assignments to Director of Marketing & Customer Experience for review, approval and distribution.

·        Manage all print and digital content for related to general assignments.

·        Write and proofread general marketing content, including creative briefs and concepts, and educational and informational collateral for schedule and service information, route-specific campaigns, annual publications, website and social media.

·        Following AP Stylebook and internal review and approval process, write news releases regarding service information and holiday closures for distribution to media.

·        As assigned, conduct community presentations regarding CATA.

·        Work with the Director of Marketing & Customer Experience and other contributors to develop the department’s annual budget.


Reports to:      Director of Marketing and Customer Experience



·        Supervise, educate and evaluate Marketing Aides as assigned, proficiently managing their daily projects, duties and success.

·        As assigned, represent Marketing & Customer Experience at resource fairs, CATA Guides and other community-based events.

·        As assigned, attend participate on committees for employee events (e.g., CATA anniversary events, Employee Appreciation Day, etc.).

·        Follow high standards and practices at all times, including adherence to CATA’s commitment to equal employment opportunity.



·        Bachelor’s degree in communications, marketing or a related field. 

·        Excellent writing and proofreading skills, along with typing, math, and data entry abilities.

·        Minimum of five (5) years of experience in a marketing position with managerial/supervisory responsibilities or equivalent; public transit marketing experience preferred.

·        Experience with and full understanding of creative agency work flow, creative production process, and demonstrated ability to manage projects and assigned agency account representatives.

·        Demonstrate excellent communication skills, both written and oral.

·        Public speaking experience is required.

·        Maintain knowledge of all CATA routes and services.

·        To ensure integrated communications, must maintain full knowledge of and adhere to AP Stylebook, and internal style and design standards.

·        Maintain full knowledge of CATA procurement procedures.

·        Must possess a valid Michigan driver’s license with eligible driving status.

·        Proficient computer skills including Microsoft Office (Word, PowerPoint and Excel).

·        Able to communicate effectively, handle details, meet deadlines and work independently under general direction.

·        Punctual and reliable attendance as necessary to meet ongoing service requirements for public transportation.

Completed Application, Cover Letter and Resume are REQUIRED!

Please submit the required documents via the CATA Careers area under the “About” tab at cata.org; to the CATA HR Department via e-mail to hr@cata.org or fax (517) 367-7275; or mail to CATA, Attn: Human Resources, 4615 Tranter Street, Lansing, MI  48910.

This job posting is stated in general terms and does not modify the job description or describe all duties which may be assigned or required.

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