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Job Summary - Essential Functions:

The Marketing Specialist is responsible for managing social- and digital-media content as well as assigned marketing projects and tasks.  The work schedule may vary with assignments within and outside of regular business hours.  Essential functions include:

Duties:

 ·        Daily manage and review marketing agency’s existing and emerging social media creative, copy and engagement, in accordance with best practices 

·        Seek approval for daily social media content in accordance with AP Stylebook and internal style and design standards; manage social media accounts and content-scheduling/management utilities in accordance with best practices

·        As appropriate, respond to social media queries from public and customers and/or forward to Director of Marketing & Customer Experience or designee.

·        Prepare for Director of Marketing & Customer Experience a monthly report on website and social media analytics and engagement

·        Pitch and write posts for CATA’s Beyond the Bus blog in accordance with overall strategic goals

·        Assist with the coordination of digital content for Community Report as directed in accordance with defined process, thereby ensuring a high level of communication and involvement regarding production timeline, status updates, etc.

·        Facilitate distribution of news releases, rider alerts service notices, etc., on CATA’s website and social channels

·        Create project timelines and proposals for digital marketing campaigns for holidays, events, etc.

·        Review, update and maintain CATA website content via the content-management system

·        Conduct daily reviews of CATA’s website content to ensure current and factual information, and proper formatting

·        Coordinate with contracted web-development team on development of new tools and features in accordance with client needs

·        Report website analytics through online systems such as Monsido and Google Analytics to track trends and support compliance with ADA standards

·        Participate on various committees as assigned (e.g., CATA anniversary events, Employee Appreciation Day, CATA Guides, etc.)

·        Photograph and/or video events as directed for social and website content

Reports to:          Director of Marketing & Customer Experience

  

Qualifications:

 ·        Bachelor’s degree in communications, marketing or a related field

·        Education or training and experience in current, digital, and new media

·        Excellent writing and proofreading skills, along with typing, math, and data entry abilities

·        Ability to handle multiple projects simultaneously

·        Must possess a valid Michigan driver’s license with eligible driving status

·        Proficient in social media content and account management

·        Experience with website content management

·        Proficient computer skills, including Microsoft Office (Word, PowerPoint, and Excel)

·        Proficient with Associated Press Stylebook

·        Familiarity with Adobe Creative Suite is preferred, but not required

·        Familiarity with story-budgeting process for editorial content development and execution

·        Able to communicate effectively, handle details, meet deadlines, and work both independently and under general direction

·        Able to perform essential functions and duties and to perform other tasks as assigned

·        Punctual and reliable attendance as necessary to meet on-going service requirements for public transportation

Completed Employment Application, Cover Letter, and Resume are REQUIRED!

       Please submit the required documents via the CATA Careers area under the “About” tab at cata.org; to the CATA HR Department via e-mail to hr@cata.org or fax (517) 367-7275; or mail to CATA, Attn: Human Resources, 4615 Tranter Street, Lansing, MI  48910

                   This job posting is stated in general terms and does not modify the job description or describe all duties which may be assigned or required.

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